ALP LAB.AI
WordPress Development & SEO Optimization for SaaS Platform
A high-performance marketing site and technical SEO programme for an AI SaaS product.
Project overview
ALP LAB.AI needed a marketing presence that loaded fast, ranked for competitive AI terms, and let a non-technical team publish without developer involvement.
We rebuilt the site on a lean WordPress stack with a custom block library, then ran a full technical and content SEO programme against it.
- Industry
- SaaS
- Timeline
- 6–8 weeks
- Services provided
- Web Development, UI/UX Design, Digital Marketing
Business challenge
A slow, plugin-heavy site was hurting Core Web Vitals and organic visibility, and every content change required developer time.
Solution delivered
- Rebuilt the theme with a custom Gutenberg block library for self-serve publishing
- Removed plugin bloat and implemented caching, image optimisation, and a CDN
- Fixed crawl, indexation, schema, and internal linking issues site-wide
- Produced a keyword-mapped content plan for the product and blog sections
Key features
Technology stack
- WordPress
- PHP
- Tailwind CSS
- Google Analytics 4
- Search Console
Deliverables
- Custom WordPress theme
- Technical SEO audit and fixes
- Keyword and content strategy
- Performance optimisation report
- CMS training session
Materially faster page loads and a clean technical foundation that lifted organic impressions and let marketing ship pages without engineering.
Services provided
Related projects
Building something like ALP LAB.AI?
Tell us the problem and we'll come back with an approach, a timeline, and a number.